All of my blogging drives a lot of folks to my website. There are a number of places that will allow someone to fill out a very brief form. I’m am not looking for any detailed information, but require a name, phone or email.
As soon as I receive their inquiry, I respond by thanking them and asking if it is best for them if we communicate by phone or email. There is no clear cut response, so I am seeing about 50/50. Not sure why I am surprised, but the response back is extremely high, would guess 90%.
The folks that request a phone conversation are normally looking for immediate response and the folks that want some email conversation, it becomes a longer process or what I call the dance.
Before I started asking about the best way of communication, my conversation rate was poor or what I consider poor, one in ten would turn into new business, however once I changed my asking them for the best way they want to communicate, my numbers changed dramatically.
Do you get leads off your website? What kind of conversation rate are you getting?